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3 Reasons to Define Your Website’s Purpose
3 Reasons to Define Your Website’s Purpose

Did you know that your website should have a defined purpose? It’s true. Just like any other marketing tactic, we want to know why your website exists. What is its primary objective? For a retailer, its objective will be to get sales. For a coach, it might be to nurture leads (into eventual sales!). For…

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An Introduction to Brand Strategy
An Introduction to Brand Strategy

I often wonder if people understand that the term Brand Strategy encompasses way more than a logo. In fact, truly your strategy should come first, because it guides the logo design. One of the questions I hear most often from entrepreneurs is “How do I create content that comes across the way I want to?”…

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